Resource Mobilization

Need for Finance in Business

Resource mobilization is the bridge between strategy and execution.

Concept of Capital Market

https://youtube.com/shorts/nWM8_EY8qVY?si=g_b3XyWO_IyTrYnk

Concept of Primary Market

https://youtube.com/shorts/ewj-om7MHyY?si=8hYyDY3rj8-ltvqF

Methods of Raising Funds in Primary Market

1. Offer through Prospectus: The company invites the public to purchase its securities directly by issuing a prospectus.
2. Offer for Sale: The company issues securities to intermediaries at an agreed price who then further resell the securities to the public.
   
3. Private Placement: The company does not issue securities to public but to selected individuals and institutions only.
4. Rights Issue: The company issues securities to the existing shareholders in the proportion in which shares are already held by them.
5. E-IPOs: In this method, the company issues securities using online systems.

Angel Investor

Venture Capital