Entrepreneurship Journey

1. Idea Generation
   1. Ways of Idea Generation
2. Feasibility Studies and Opportunity Assessment
   1. Types of Feasibility Studies
3. Business Plan : Meaning, Purpose and Elements
   1. Draft of Business Plan
   2. Execution of Business Plan
   3. Reasons for Success and Failure of a Business Plan

Idea Generation

Generating and evaluating business ideas is an important step in the entrepreneurial process. Generating ideas is a creative process.

Ways of Idea Generation

1. Market Research
2. Environmental Scanning - It refers to the screening of large amounts of information to detect emerging trends.
3. Brainstorming - Brainstorming is a creative problem-solving technique that encourages the generation of a large number of ideas within a group setting. It is typically used to foster innovation, idea generation, and problem-solving.
4. Focus Groups - The purpose of a focus group is to delve deep into participants' attitudes, perceptions, and experiences related to a particular product, service, or concept. The focus group method provides a deeper understanding of consumer preferences, opinions, and behaviors.

Feasibility Studies and Opportunity Assessment

Types of Feasibility Studies

Business Plan : Meaning, Purpose and Elements

Draft of Business Plan

Execution of Business Plan

Reasons for Success and Failure of a Business Plan