Business Studies Class 12 Worksheet on Chapter 11 Marketing

Chapter-11, Marketing 

Worksheet 

1. Name four Ps of marketing mix.

2. List the components of physical distribution. 

3. What are the types of channels of distribution?

4. Fill in the blanks: 

1. _______mix refers to combination of tools used by an organisation to achieve its communication objectives. 

5. Identify the marketing management philosophy involved in each of the following lines:

1. Focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. 

2. The focus of business activity changed to bringing continuous improvement in the quality of the product, incorporating new features etc.

3. Firms must undertake aggressive promotional efforts to make customers buy their products.

4. It is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society.

5. It was believed that profits could be maximised by producing at large scale, thereby reducing the average cost of production.

6. Identify the function of marketing involved in each of the following lines: 

1. It is the process of classification of products into different groups, on the basis of some of its important characteristics such as quality, size, etc.

2. It involves informing the customers about the firm’s product, its features, etc., and persuading them to purchase these products.

3. When we plan to buy any product say a motorbike, we not only see its features like cost, mileage, but also the design aspects like its shape, style, etc.

4. It is very effective in bringing repeat sales from the customers and developing brand loyalty for a product.

5. This is necessary to identify the needs of the customers and take various decisions for the successful marketing of the products and services.

7. Identify the product decision involved in each of the following lines:

1. It is useful in providing detailed information about the product, its contents, method of use, etc.

2. It is the process of giving a name or a sign or a symbol etc., to a product.

3. The act of designing and producing the container or wrapper of a product.

8. State, in each of the following situations, whether the firm should charge higher or lower price for its products:

1. If a firm’s objective is to obtain larger share of the market. 

2. If a firm wants to attain product quality leadership.

3. When competition is high.

4. When demand for its products is low.

5. If firm is spending huge amount on sales promotion. 

9. Identify the components of physical distribution involved in each of the following lines:

1. The means of carrying goods and raw materials from the point of production to the point of sale.

2. The basic purpose of these activities is to arrange placement of goods and provide facilities to store them.

10. Identify the tool of promotion involved in each of the following lines:

1. It involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. 

2. It includes activities like offering cash discounts, sales contests, free gift offers, and free sample distribution.

3. It is an impersonal form of communication, which is paid for by the marketers to promote some goods or service.

4. It involves a variety of programmes designed to promote or protect a company’s image. 

5. Its most common modes are ‘newspapers’, ‘magazines’, ‘television’, and ‘radio’.

6. It refers to short- term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.